Store setup
Give your products a sensible home: clear navigation, useful collections, essential pages, and launch checks. We agree on the product entry and setup your catalog needs.
Shopify store builds, migrations & support
A good-looking store has work to do.
I build Shopify stores, move existing shops to Shopify, and improve the stores businesses already run. From product pages and subscriptions to the order that needs to get out the door, I work with the whole business in mind.
Tell me what you needTheme customization
Make the theme work harder for your products, with clearer layouts, buying information, and a better phone experience. I use the existing theme where practical; we agree on larger design changes before I start.
Products & collections
Sort out products, variants, and collections so customers can find what they need and you can maintain the catalog. Six nearly identical product names is a problem we can work on.
Subscriptions & ordering
Review subscription apps, recurring product offers, and ordering workflows. Plan changes around your fulfillment process and the capabilities of your selected apps and Shopify plan.
Apps & integrations
Choose and connect the apps your store needs, and work through conflicts when they disagree. Every app should have a reason to be there. Custom integrations and migrations get their own scope.
Ongoing improvements
Work through the list: store issues, content changes, email connections, and analytics. We agree on priorities, timing, and a manageable batch of work.
In practice · FitChoice Foods
A store built around the business.
A WooCommerce-to-Shopify migration with dynamic meal nutrition, custom weekly membership allowances, delivery and pickup rules, kitchen reporting, and Klaviyo marketing.
Explore how a storefront can connect to the work behind each order—and what that approach could mean for a migration or a brand-new store.
Read the FitChoice case studyMy own business · Forgot To Press Send
Print on demand, learned firsthand.
What began as an exploration of POD for client work became a business of my own, spanning Shopify and Etsy. Original designs, custom product pages, Printful fulfillment, marketplace listings, and customer emails bring the whole process together.
I went looking for firsthand POD experience and came back with a business. That experience comes with me when we work on yours.
Read the Forgot To Press Send case studyA clear starting point
Scope first. Then the work.
Shopify work is quoted by project or billed at an agreed hourly rate after we review your store and goals. Shopify plans, paid themes, apps, and transaction fees are paid separately to the relevant providers.
Shopify setup and customization are separate from my fixed-price business website packages. Theme, app, and plan capabilities can affect what is possible; we agree on the approach before I start.
Work is scheduled by agreement. I confirm availability before committing to deadlines; these services do not include emergency or around-the-clock support.
Before we start
Start with how your store works.
Send your store address, what you sell, and the part you want to build or improve. A new shop, a move from WooCommerce, and a subscription workflow each need a different plan. You don’t need to know which app will solve it.
I’ll review the catalog, ordering and fulfillment needs, existing tools, and any timing constraints. We agree on the work, product entry, review steps, and launch plan before changes begin. Store access is arranged separately; please leave passwords out of the inquiry.
Planning your project
A few useful questions.
Can you work on my existing Shopify store?
Yes. A project can focus on theme changes, product organization, ordering, or a specific integration. A rebuild is only one option. Tell me what works now and what keeps getting in the way.
What can move from WooCommerce to Shopify?
That starts with a review of your products, content, customer and order history, subscriptions, and integrations. We agree on what can be transferred, what needs rebuilding, and how important old URLs will be handled. The FitChoice case study shows one migration in practice.
What happens after the store launches?
The agreed handoff covers the everyday tasks and walkthrough included in your project. Ongoing store changes, campaign work, and troubleshooting are arranged separately. Your Shopify account and provider subscriptions remain yours.
What’s next for your store?
Send me your store address and the thing you’d like to sort out. Include any timing constraints, and I’ll confirm the work, price, and availability.
Discuss your projectOr email hello@wannawow.com.