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Websites · Business tools · Shopify · Marketing

Useful ideas, built for the web.

Custom websites, Shopify stores and migrations, and web apps built around your business.

You’ll work directly with me, Bill. Plain English. A plan before the invoice.

What Wannawow does.

For the website that needs attention, the store that could work better, and the idea that keeps coming back.

Websites

A home for your business

Business websites, managed hosting, and custom apps that earn their keep. Start with what your customers and your team need to do.

Explore websites & custom apps →

Business tools

Get the essentials connected

Domains, Google Workspace, Analytics, and Search Console. Get the accounts and settings sorted so you can get back to running the business.

Domains & business tools →

Shopify

Make your store work better

Shopify setup, theme changes, subscriptions, and the details behind each order. A good-looking store still has to work when someone buys something.

Explore Shopify services →

Marketing & measurement

Get found. Bring people back.

Google and Meta ads, Klaviyo email, and analytics. Reach the right people, give them a useful next step, and see what’s actually happening.

Explore marketing services →

What I’ve built.

Client websites, online stores, and my own ideas that got a little out of hand. Here’s what went into building them.

More client work & personal projects

Bill Sutherland, the person behind Wannawow

The person behind Wannawow

Hi, I’m Bill Sutherland.

I build websites, Shopify stores, and custom apps around what a business needs to do. Sometimes that means replacing an aging website. Sometimes it means sorting out the ordering process, the staff calendar, or the idea that has outgrown its spreadsheet.

I also build and run projects of my own, including Forgot To Press Send and BarTag. I get to be the person making the tools and the person discovering what I should have thought of earlier. Both are useful.

With Wannawow, you work directly with me—from the first conversation through the agreed build and handoff. I’ll help you work out what’s useful, explain the decisions in plain English, and agree on the scope and schedule before starting.

Tell me what you have in mind

How we work together.

Start with a conversation. You don’t need a perfectly written brief.

  1. Tell me what you need

    Tell me what you’re building, what’s getting in the way, or what you’ve been meaning to get around to.

  2. Agree on the plan

    We agree on the work, what you’ll need to provide, the price, and the schedule before any payment.

  3. Build and launch

    Once you approve the plan, I’ll send the invoice, schedule the work, and review it with you before launch.

Website build packages.

Starting points for standard business websites. Shopify projects and custom apps are scoped and quoted individually.

Every package includes mobile-friendly design, essential SEO setup, and launch on your domain.

Basics

A polished online presence for a small business.

$400USD · one-time build

  • Up to 3 pages
  • Phone and email links
  • Optimized photos
  • One revision round
Discuss this package

Premium

Publish articles and update your gallery yourself.

$1,500USD · one-time build

  • Up to 8 pages
  • Contact or quote form
  • Editable photo gallery
  • Articles and publishing
  • Editor training
  • Two revision rounds
Discuss this package

Hosting and domain fees are separate. Premium may also require paid third-party services, agreed with you in advance. Bring photos of your business or products; phone photos are fine. I can help with wording and a logo within the agreed scope.

Starting a craft business or small shop? Explore a simple website or online shop →

What have you been meaning to sort out?

Send a note or tell me about your project. A few lines about the site, store, or idea are enough. We can figure out the technical vocabulary later.