Google Ads.
Campaign setup and management, keyword research, ad copy, and budget planning around what you sell and where you serve customers. Review performance and refine campaigns against agreed goals.
Google Ads, Meta & Klaviyo email marketing
Get found. Bring people back.
I set up and manage Google Ads, Facebook and Instagram advertising, and Klaviyo email campaigns and flows. I connect the ads, emails, landing pages, and measurement around what you want people to do next.
Discuss your marketing projectMeta advertising.
Facebook and Instagram campaign setup, audience planning, ad variations, and ongoing adjustments. Coordinate the offer, creative, and destination page so the campaign tells a consistent story.
Email campaigns & flows.
Klaviyo setup, signup forms, audience segments, campaigns, and automated flows—from welcoming subscribers to bringing customers back. Existing platform migrations can be included in the project scope.
Campaign landing pages.
Give the click somewhere useful to land. Build a focused page around the offer, service, or promotion, with a clear next step and a way to measure inquiries or purchases.
Analytics & conversion tracking.
GA4, Search Console, and advertising conversion tracking configured around meaningful actions such as inquiries and purchases. Check that measurement works, with consent settings appropriate to your setup.
Reporting & ongoing management.
Look at what ran, what it cost, and what happened next. Use that information to decide what to change in the ads, email, and landing pages, with an agreed schedule and monthly scope.
In practice · FitChoice Foods
More than a storefront.
Alongside the Shopify migration, I moved FitChoice from Mailchimp to Klaviyo and built signup forms, email campaigns, and automated flows. I also introduced Google Analytics and integrated Google reviews into the customer experience.
The work carried through to the emails customers received and the information the business could use to understand activity.
Read the FitChoice case studyA clear starting point
Start with the goal. Agree on the scope.
Setup can be a one-time project. Ongoing campaign and email management can be arranged monthly, with agreed channels, deliverables, reporting, and timing. I confirm pricing and availability before work begins.
Advertising spend, email platform subscriptions, and other paid tools are separate from my service fees and paid through your accounts. You retain ownership of your accounts and data.
Marketing projects are quoted individually, separately from my website packages. Results depend on the offer, audience, budget, and market; we agree on what to measure without promising a particular return.
Before we start
Start with the offer and the next step.
Tell me what you sell, who you want to reach, where your customers are, and what you’re using now. Include the budget and timing you have in mind. A campaign needs a useful offer and somewhere useful to send the click.
I’ll review the relevant accounts, destination pages, and measurement before proposing the work. We agree on channels, deliverables, advertising spend, service fees, and what success will mean. You keep ownership of the accounts; access is arranged without putting passwords in a form.
Planning your project
A few useful questions.
Do I need ads, email marketing, or both?
That depends on the job. Ads can introduce an offer to an audience; email can support an existing subscriber or customer relationship. We’ll look at your offer, audience, and current setup before choosing channels. You don’t need every platform to get started.
Can you move my email marketing to Klaviyo?
Yes, a platform migration can be part of the agreed scope. We review the lists, signup forms, segments, and flows that need attention. The FitChoice project included a move from Mailchimp to Klaviyo.
How will I know what the marketing is doing?
We choose meaningful actions, such as confirmed inquiries or purchases, and check the tracking around them. Reporting can cover spend, traffic, and those actions on an agreed schedule. Results depend on the offer, audience, budget, and market; no particular return is guaranteed.
What would make the effort worthwhile?
Tell me who you want to reach, what you sell, and what you’re using now. Add the budget and timing you have in mind. We’ll work out a practical starting point together.
Discuss your marketing projectOr email hello@wannawow.com.